Plan B Productions operates and promotes a growing family of festivals, exhibitions, community celebrations, and live events. We recognize the importance of protecting the information entrusted to us by attendees, customers, vendors, sponsors, volunteers, and website visitors.
This Privacy Policy applies across the Plan B Productions family of events and services, including information collected through QR-code ticket promotions, complimentary admission registrations, ticketing platforms, event websites, online forms, email, SMS messages, social media, and in-person event operations.
1. Introduction
This Privacy Policy describes how Plan B Productions ("Plan B Productions," "we," "our," or "us") collects, uses, stores, shares, and protects information collected through websites, online forms, ticketing platforms, mobile communications, social media, and events operated, organized, promoted, sponsored, or managed by Plan B Productions.
This Privacy Policy applies to all events, productions, promotions, websites, and services owned, produced, organized, promoted, sponsored, operated, or managed by Plan B Productions, including, but not limited to:
- California Olive Festival
- Christmas at the Fair
- Halloween at the Fair
- Día de los Muertos at the Fair
- Fourth at the Fair
- Gamer Festival
- Replay: Toy & Hobby Show
- Great Reptile Shows
- Any current or future Plan B Productions event, production, promotion, website, program, or service
References in this Privacy Policy to "our website," "our websites," or "our digital properties" include any website, landing page, registration form, QR-code destination, ticketing page, social media page, or other online property operated by or on behalf of Plan B Productions.
By accessing one of our websites, attending one of our events, registering for tickets, submitting information through a form, or otherwise interacting with us, you acknowledge that you have reviewed this Privacy Policy.
2. Information We Collect
The information we collect depends upon how you interact with Plan B Productions.
Information You Voluntarily Provide
You may provide information directly to us when you request tickets, complete a form, purchase admission, apply to participate in an event, contact us, or subscribe to our communications.
This information may include:
- Full name
- Email address
- Mobile telephone number
- Mailing address
- City, state, and ZIP code
- Requested ticket quantity
- Date of birth used to verify that the registrant is age 18 or older; the date of birth entered in the Halloween at the Fair registration form is not retained in the registration database
- Registration date and time, consent status, and records reasonably necessary to document registration and communication preferences
- Ticket purchases and registrations
- Order and transaction information
- Event attendance information
- Vendor or exhibitor information
- Sponsorship information
- Volunteer information
- Contest or promotional entries
- Survey responses
- Customer service inquiries
- Email and SMS communication preferences
- Other information you choose to submit
Information Collected Automatically
When you visit our websites or interact with our digital properties, certain information may be collected automatically through cookies, pixels, analytics tools, server logs, and similar technologies.
Automatically collected information may include:
- Internet Protocol address
- Browser type
- Device type
- Operating system
- Language preferences
- Screen and display information
- Referring website or advertisement
- Pages visited
- Links clicked
- Time spent on a page
- Date and time of access
- Approximate geographic region
- Cookie identifiers
- Advertising identifiers
- Other technical and usage information
Information Received from Third Parties
We may receive information from third-party services you use to interact with us, including ticketing services, payment processors, online form providers, advertising platforms, social media platforms, email providers, and SMS providers.
Information received from these parties may include registration details, ticket order information, contact information, payment confirmation, advertising engagement, and communication preferences.
Payment card information is collected and processed by the applicable third-party payment or ticketing provider. Plan B Productions does not ordinarily receive or store complete payment card numbers.
3. How We Use Information
We may use information we collect to:
- Process ticket purchases and registrations
- Deliver complimentary or paid admission tickets
- Confirm registrations, purchases, and applications
- Communicate important event information
- Send parking, schedule, venue, weather, safety, or operational updates
- Respond to questions and provide customer service
- Manage vendors, exhibitors, volunteers, sponsors, and participants
- Promote current and future Plan B Productions events
- Send newsletters, announcements, and promotional offers
- Measure the effectiveness of our marketing and advertising
- Create and manage advertising audiences
- Understand visitor and attendee interests
- Improve our websites, forms, events, and services
- Conduct business planning, research, and analytics
- Detect fraud, abuse, security threats, or unlawful activity
- Protect our rights, property, events, staff, participants, and attendees
- Maintain business and financial records
- Comply with legal and regulatory obligations
- Carry out other purposes disclosed when information is collected
4. Tickets and Event Communications
When you request, register for, or purchase event tickets, we may use your contact information to deliver your tickets and provide communications reasonably related to your registration or attendance.
These communications may include:
- Ticket-delivery messages
- Registration confirmations
- Order confirmations
- Event reminders
- Schedule changes
- Venue information
- Parking and entrance information
- Weather-related updates
- Safety or emergency information
- Cancellation or postponement notices
- Other information necessary to administer your registration or attendance
Operational or transactional communications may be sent as necessary to fulfill a ticket request, registration, purchase, application, inquiry, or event participation. Promotional communications are governed by the consent and preferences presented when information is collected.
5. Email Communications
If you provide an email address, we may use it to deliver tickets, confirmations, operational event information, and other communications related to a transaction or request you initiated.
Where permitted by law and consistent with your communication preferences, we may also send:
- Upcoming event announcements
- Promotional offers
- Presale opportunities
- Newsletters
- Contests and giveaways
- Surveys and attendee feedback requests
- Information about other Plan B Productions events and services
Promotional emails will ordinarily include an unsubscribe link. You may unsubscribe from promotional email communications at any time by following the instructions included in the message.
Unsubscribing from promotional emails does not prevent us from sending transactional, operational, or legally required communications relating to a ticket, registration, application, inquiry, or event you are participating in.
6. SMS Communications
When you voluntarily opt in to receive text messages, Plan B Productions may send messages to the mobile telephone number you provide.
Messages may include:
- Ticket-delivery notifications
- Registration confirmations
- Event reminders
- Schedule or venue updates
- Parking information
- Weather or safety notifications
- Promotional offers
- Future event announcements
- Customer-service communications
Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time. For assistance, contact us at tickets@halloweenatthefair.com . Promotional text messages are sent only where the recipient has provided the consent presented at the time of collection.
Additional terms governing our SMS communications are available in our SMS Terms and Conditions .
7. Cookies and Tracking Technologies
Our websites and digital properties may use cookies, pixels, web beacons, tags, analytics technologies, local storage, and similar technologies.
These technologies may be used to:
- Enable website functionality
- Remember preferences
- Improve website performance
- Understand website traffic
- Analyze visitor behavior
- Measure advertising effectiveness
- Attribute ticket activity to marketing
- Build audiences for advertising campaigns
- Deliver advertising that may be more relevant to visitor interests
- Detect misuse, fraud, or security concerns
You may be able to control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality or performance of our websites.
Do Not Track Signals
Some web browsers offer a traditional “Do Not Track” setting. Because there is not currently a universally accepted standard for interpreting or responding to these signals, our websites may not respond to traditional Do Not Track signals.
If Plan B Productions becomes legally required to recognize a qualifying browser or device-based opt-out preference signal, such as Global Privacy Control, we will process that signal as required by applicable law.
8. Analytics
We may use analytics services, including Google Analytics or similar providers, to understand how visitors interact with our websites and online services.
Analytics providers may process information such as:
- Pages viewed
- Time spent on a website
- Navigation paths
- Referral sources
- Device and browser information
- Approximate geographic region
- Website performance information
- Interactions with links or forms
Depending on the provider and configuration, analytics information may be processed in aggregated, pseudonymous, or device-associated form and may constitute personal information under applicable law.
9. Advertising and Remarketing
Plan B Productions may use advertising and measurement services provided by companies such as Meta, which operates Facebook and Instagram, Google, and other digital advertising platforms.
These services may help us:
- Measure advertising performance
- Understand advertisement engagement
- Measure website visits and conversions
- Reach previous website visitors
- Reach prior attendees or customers
- Create Custom Audiences
- Create Lookalike or similar audiences
- Reduce the delivery of irrelevant or repetitive advertisements
- Improve the effectiveness of future campaigns
Customer List Advertising Audiences
We may provide advertising platforms with certain contact information, such as an email address or telephone number, for audience matching, measurement, suppression, or advertising purposes.
Advertising platforms commonly transform or hash this information before or during the matching process. The platform then attempts to match the information with existing platform users.
We may use matched audiences to advertise current or future Plan B Productions events, create similar audiences, measure advertising effectiveness, or exclude individuals from campaigns that are not relevant to them.
Advertising Platform Controls
Advertising platforms may provide their own privacy controls and advertising preference settings. Those controls are governed by the platform's privacy policy and terms.
10. Third-Party Service Providers
Plan B Productions works with third-party companies that assist us in operating our websites, events, communications, marketing, and business activities. Depending on the event and service involved, these providers may include Jotform for online forms, Eventbrite or similar services for ticketing, Twilio for SMS delivery, Google or Firebase services for hosting, storage, analytics, or data operations, Meta for advertising, and other email, payment, website-hosting, analytics, and professional service providers.
These providers may include companies that provide:
- Website hosting
- Online forms
- Ticketing and registration
- Payment processing
- Email delivery
- SMS and mobile messaging
- Advertising and audience matching
- Website analytics
- Cloud data storage
- Customer support
- Survey services
- Fraud prevention
- Professional or legal services
These providers may process personal information as necessary to perform services for us, complete a transaction, provide a requested service, comply with law, or operate their own services subject to their respective privacy policies.
11. Sharing of Information
We do not sell personal information for direct monetary payment.
We may disclose or make information available in the following circumstances:
- To service providers performing services on our behalf
- To ticketing, registration, and payment providers
- To email and SMS communication providers
- To analytics and advertising platforms
- To venues, event partners, or co-producers when reasonably necessary to administer an event or fulfill a request
- When you direct us or consent to the disclosure
- To comply with a subpoena, court order, legal process, or government request
- To investigate suspected fraud, misconduct, security incidents, or unlawful activity
- To protect the rights, safety, property, and interests of Plan B Productions, attendees, customers, staff, vendors, partners, or others
- In connection with a merger, acquisition, financing, restructuring, transfer, or sale of all or part of our business or assets
Certain disclosures involving digital advertising, audience matching, or cross-context behavioral advertising may be treated as a "sale" or "sharing" under some state privacy laws even when no money is exchanged. The availability of an opt-out right depends upon whether the applicable law applies to Plan B Productions and the activity involved. California residents may submit a request using the contact information below.
12. Data Security
We use commercially reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, misuse, or destruction.
These safeguards may include access controls, password protection, restricted account permissions, vendor security practices, encryption provided by hosting or service platforms, and internal data management procedures.
However, no website, communication system, database, or method of transmitting information over the Internet can be guaranteed to be completely secure.
We therefore cannot guarantee the absolute security of personal information.
13. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.
Retention periods may depend upon:
- The type of information collected
- The reason the information was collected
- Whether an individual maintains an ongoing relationship with us
- Legal, tax, accounting, and regulatory obligations
- Contractual and operational requirements
- Fraud prevention and security considerations
- The need to resolve disputes or enforce agreements
- Legitimate business and marketing needs
When information is no longer reasonably needed, we may delete it, anonymize it, aggregate it, or retain it where legally permitted.
14. Children's Privacy
Our events may be appropriate for families and children, but our websites and online registration systems are intended for use by adults, parents, guardians, or other authorized individuals.
We do not knowingly collect personal information online directly from children under 13 without appropriate parental or guardian involvement where required by law.
If we learn that personal information from a child under 13 was collected online without appropriate authorization, we will take reasonable steps to delete the information.
A parent or guardian who believes a child has provided information improperly may contact us using the information in the Contact Us section.
15. California Privacy Rights
California residents may have privacy rights under the California Consumer Privacy Act, as amended, and other applicable California laws. Some of these laws apply only to businesses that meet specified statutory thresholds. Even where a particular statutory right does not apply to Plan B Productions, we may voluntarily consider reasonable privacy requests as described below.
The availability of a particular right may depend upon whether the law applies to Plan B Productions, the nature of the information, the purpose for which it is processed, and whether an exception applies.
Right to Know
You may have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources of that information, our purposes for collecting it, and the categories of third parties to whom it was disclosed.
Right to Delete
You may have the right to request deletion of certain personal information, subject to applicable exceptions and retention requirements.
Right to Correct
You may have the right to request correction of inaccurate personal information we maintain about you.
Right to Opt Out of Sale or Sharing
You may have the right to opt out of certain disclosures that qualify as a sale or sharing of personal information under California law, including certain cross-context behavioral advertising activities.
Right to Limit Certain Uses
California law may provide a right to limit certain uses or disclosures of sensitive personal information. Plan B Productions does not ordinarily seek to collect sensitive personal information for the purpose of inferring characteristics about individuals.
Right to Non-Discrimination
We will not unlawfully discriminate against you for exercising an applicable privacy right.
Submitting a Request
To submit a privacy request, contact us using the information provided in the Contact Us section, use the subject line Privacy Request, and clearly identify the nature of your request.
We may need to verify your identity before completing a request. Verification may require confirming information associated with your prior interactions with us.
An authorized agent may submit a request on your behalf where permitted by law. We may require proof that the agent is authorized to act for you and may request direct verification from you.
16. Your Choices
Email Marketing
You may unsubscribe from promotional email messages by selecting the unsubscribe link included in the message.
SMS Messages
You may opt out of SMS messages by replying STOP to a message from us. Additional instructions are provided in our SMS Terms and Conditions.
Cookies
You may control or disable cookies through your browser settings. Some advertising or analytics providers may also offer platform-specific opt-out controls.
Advertising Preferences
Social media and advertising platforms may allow you to manage personalized advertising through your account settings.
Updating Your Information
You may contact us to request that we update or correct contact information associated with you.
Privacy Requests
You may submit a request regarding your information using the contact information at the end of this Privacy Policy. Please use the subject line Privacy Request.
17. Third-Party Websites and Services
Our websites, forms, emails, advertisements, and social media pages may contain links to websites or services operated by third parties.
These may include venue websites, ticketing platforms, social media platforms, payment services, sponsors, vendors, exhibitors, tourism organizations, and event partners.
Plan B Productions does not control and is not responsible for the privacy practices, security, availability, or content of third-party websites and services.
You should review the privacy policies of those third parties before providing information to them.
18. Changes to This Privacy Policy
We may revise this Privacy Policy from time to time to reflect changes in our events, websites, technologies, service providers, business practices, or legal obligations.
When we update this Privacy Policy, we will revise the "Last Updated" date displayed at the top of the page.
Changes become effective when posted unless a different effective date is stated.
We encourage you to review this Privacy Policy periodically.
19. Contact Us
For questions about this Privacy Policy, our privacy practices, or a request concerning your personal information, contact:
Plan B Productions
Email:
tickets@halloweenatthefair.com
Mailing Address:
Plan B Productions
P.O. Box 445
Woodbridge, CA 95258
Halloween at the Fair:
halloweenatthefair.com
This Privacy Policy is intended to describe the general privacy practices of Plan B Productions. Specific forms, promotions, ticketing platforms, or communications may include additional disclosures or consent language relevant to that particular interaction.